[A+ 연구 리포트] 마일리지 서비스가 소비자 구매 행동에 미치는 영향

소개글

소비자 행동론 시간에 작성한 연구 리포트 입니다.
주제는 "마일리지 서비스가 소비자 구매 행동에 미치는 영향"으로 영어 리포트 입니다. 실제로 설문 조사를 통해 얻은 결과 값을 spss 분석을 통해 쓴 연구 분석 리포트 입니다. 영어 자료 이기 때문에 많은 도움이 될 것입니다.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Study
1. Consumer decision making
2. A mileage service
3. Customer Satisfaction
4. Relationship between research concepts

Ⅲ. Study plan and process
1. Study model design
2. Study hypothesis establishment.
3. Measurement Item and Operational Definition
4. Research structure and data collecting

Ⅳ. Conclusion and Interpret of the Analysis
1. Demographic Features
2. Conclusion of the Reliability Analysis
3. Analysis outcome about attitude of mileage service through frequency analysis
4. Verification of study hypothesis

Ⅴ. Conclusion and Limitation

* References

* Questionnaire

본문내용

When modern people opens wallet, a variety of credit cards, coupons are seen there. Seeking to diversity and change, contemporary people purchase goods in lots of places, where providing them with amounts of service . These service targets appropriate consumers of many social classes, giving them something stimulative about motivation such as credit cards, coupons, saving points. Most of them are cards and coupons applicable to a mileage service. A mileage service is that frequency of buying ,mileage, can be stored, reused. This useful marketing strategy has widely practiced just like airplane, gas station, hotel, restaurant, cafe, hospital etc. The reason why these lots of companies do this service is that a mileage service has strong impact on consumer behavior in purchase process. That is, benefit which we can obtain when using mileage influences motivation, causing them to do consumer decision making. Hence, a mileage service has become marketing strategy of a great deal of modern cooperations.

참고 자료

없음