IBM의 성공 전략

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잘만든 기업 성장 전략및 개관 개요자료입니다.

목차

ㅁ IBM Overview
ㅁ Analysis of Market
- SWOT
- 5 forces
ㅁ Growth Strategy
- Three Horizons
- EBO
ㅁ Recommendation

본문내용

1911 Founded as Computer Tabulating Recording Co.
1914 Thomas J. Watson led the IBM 40 years of success
Slogan “Think” adapted present name in 1924
1952 Thomas Watson Jr. lead the co. for 20 years
Main product – Automatic calculation, Information storage
1960 Late 1960’s IBM became the target of Anti-trust act by US justice Dept.
1980 IBM was the Model co. of US.
Best place to work
1981 Introduce P/C, single user Desktop
1984 IBM capture 70% of worldwide information profit
Projection Target mid of 1990’s Revenue: $200 Bil.
1990 IBM the second most profitable co. in the world
- Sales: $69 Bil./Net income:$6 Bil.
1993 Lou Gerstner was hired as IBM’s chairman and CEO
1995 Acquired Lotus Development Corp.
1996 Acquired Tivoli System Inc.
2003 Samuel J. Palmisano was hired as IBM’s chairman and CEO

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