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한국프로야구의 수입구조를 파악하여 문제점을 찾고 개선방안 제시목차
Ⅰ. 서론 ·································································································· 1p1. 주제선정이유 ······················································································ 1p
2. 제한점 ······························································································· 1p
Ⅱ. 본론 ·································································································· 1p
1. 입장수입 ···························································································· 1p
2. 방송 중계권 수입 ················································································ 2p
3. 스폰서십 수입 ···················································································· 4p
4. 광고수입 ···························································································· 3p
5. 기념품판매 수입 ·················································································· 5p
6. 구장수입 ···························································································· 5p
Ⅲ. 결론 ·································································································· 6p
참고문헌 ·································································································· 7p
본문내용
Ⅲ. 결론한국 프로야구에서 구단의 광고수입이 차지하는 비율은 앞서도 말했지만 대부분 40~80%이상까지 다양하게 나타난다. 결과적으로는 광고수입의 구단의 주 수입원이라는 것이다. 앞으로 한국프로야구의 높아진 위상과 인기로 인해 프로야구 광고는 더욱 더 규모가 커질 것으로 생각된다.
또한 우리조원 들이 생각한 한국프로야구의 수입구조 중 가장 큰 문제점은 광고수입의 모기업 지원 형태라고 생각한다. 넥센 히어로즈의 경우 구단의 규모로 인해 아직까지는 많은 수익을 거두지 못하고 있는 현실이나, 국내 프로야구 구단 중 최초로 네이밍 스폰서십을 활용, 또한 hp, head등의 많은 기업의 광고 수단이 되고 있다. 하지만 넥센 히어로즈를 제외한 7개 구단은 모기업의 자사 광고를 위주로 하기 때문에 실질적인 광고수입으로 보기 힘들다는 의견이 지배적이다.
참고 자료
국내문헌프로야구의 관람동기와 이벤트가 만족도에 미치는 영향/원광대 교육대학원 체육교육 석사
/진형민/2007
2010 한국 프로야구 연감/한국야구위원회/2010
프로야구 네이밍 라이츠 마케팅을 통한 브랜드 자산이 소비행동에 미치는 영향/국민대스포츠산업대학원/조현민/2009
인터넷 웹 사이트
http://www.sportsseoul.com/news2/baseball/pro/2009/0414/20090414101010100000000_6853488061.html
LG트윈스 웹사이트 http://www.lgtwins.com/
롯데자이언츠 웹사이트 http://www.giantclub.com/
SK 와이번스 웹사이트 http://www.sksports.net/WyvernsMain.asp
삼성라이온즈 웹사이트 http://www.samsunglions.com/
