Harvard Business Case_Apple

소개글

1) What were Apple’s competitive advantages?

According to QuickMBA, a competitive advantage is when a firm sustains profits that exceed the average for its industry. Types of competitive advantage include cost advantage and differentiation advantage. In the case of Apple, with its mission to bring an easy-to-use computer to the PC market, there have been numerous differentiation advantages that should come in interest.
First, Apple has had strong and young human resources from the start to raise its profits. Markkula, then 33 years old, was an experienced businessman and instrumental in attracting venture capital when he entered Apple. Wozniak was Jobs number two who was a technical genius when Apple produced its first PC, Apple I and Apple II which brought significant sales. Of course, Apple CEO Steven Jobs has been an asset himself to Apple as a visionary who sought to change the world through technology. He was also known as a good speaker, a focused businessman, and full with strong competency.
Second, Apple’s technological skills have helped the company to increase its market share. As mentioned before, Apple’s mission was to bring an easy-to-use computer. Now,

목차

1) What were Apple’s competitive advantages?
2) Analyze the dynamics of the PC industry. Are these dynamics favorable or problematic for Apple?
3) Has Steve Jobs finally solved Apple’s long-standing problems with respect to the Macintosh business?
4) The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
5) How would you assess Apple’s initial strategy for the iPhone? Why did Apple change so quickly to a different strategy?

본문내용

1) What were Apple’s competitive advantages?

According to QuickMBA, a competitive advantage is when a firm sustains profits that exceed the average for its industry. Types of competitive advantage include cost advantage and differentiation advantage. In the case of Apple, with its mission to bring an easy-to-use computer to the PC market, there have been numerous differentiation advantages that should come in interest.
First, Apple has had strong and young human resources from the start to raise its profits. Markkula, then 33 years old, was an experienced businessman and instrumental in attracting venture capital when he entered Apple. Wozniak was Jobs number two who was a technical genius when Apple produced its first PC, Apple I and Apple II which brought significant sales. Of course, Apple CEO Steven Jobs has been an asset himself to Apple as a visionary who sought to change the world through technology. He was also known as a good speaker, a focused businessman, and full with strong competency.
Second, Apple’s technological skills have helped the company to increase its market share. As mentioned before, Apple’s mission was to bring an easy-to-use computer. Now,

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