티핑포인트 (The Tipping Point)

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티핑포인트 영어 논문 입니다. 미국대학에서 A 맞은 작품입니다.
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본문내용

The best way to understand the change in our life pattern at a certain time is to know what social infection is. This social infection does not have to necessarily mean any specific epidemic disease. Nowadays, events like the prevalence of H1N1 influenza can change the people’s behavior in an entire society. However, Malcolm, the author, puts more emphasis on the alterations caused by a few people who are significantly influential to others, and he tries to figure out who they are. In his view, social infection is interpreted more as social trend. The “Tipping Point” is described as the point in which people’s behavior changes suddenly. To illustrate the tipping point thoroughly, Malcolm introduces many cases of the social aspect. In addition, it is important to know who is involved in making the tipping point, and how they, apart from circumstance, make their ideas and trends famous
The three characteristics of the tipping point are the law of few, the stickiness factor, and the power of context.

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