Analysis of a Pepsi Advertisement

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펩시광고에 대한 영문 에세이 입니다^^

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We come into contact with huge amount of information through our lives. Moreover, circulation of information is increasing at great speed by getting to use a modern convenience such as computer. However, most people still come into contact with information more frequently through advertisement of mass media than computer. Particularly, TV advertisement is given a great deal of weight on entire advertisement and its importance will be increased more and more. It is reflected just as an egg turns into a golden egg. So to speak, consumers are greatly affected their preferences or decisions of choosing goods by TV advertisement. Then, what is the exact meaning of advertisement? Advertisement is a series of process that makes people to buy own company’s goods by stimulating consumers’ mentality and interest. Thus the virtue of advertisement is mostly related with sales records and good advertisement is the key of success.

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