소개글
처방약 광고의 필요성에 관한 영작문입니다.
장점과 단점, 찬성과 반대의 입장을 밝히고
결론적으로 찬성하는 입장을 제시했습니다.
인용 출처 포함된 글입니다.
인용 출처 각 항목마다 거의 끝 부분에 붙은 Retrieved July 15, 2017, 은 현재 날짜로 바꿔 쓰시면 됩니다.
목차
1. Introduction
2. Cons of Prescription Drug Advertisement
3. Pros of Prescription Drug Advertisement
4. Conclusion
본문내용
Introduction
American consumers can easily get familiar with the names of prescription drugs and their uses from TV commercials. Unlike many other countries, advertising prescription drugs is legal in the US. Until the mid-1980s, drug companies gave information about prescription drugs only to doctors and pharmacists (U.S. Food and Drug Administration, 2015).
참고 자료
Aikin, K.J., Swasy, J.L., & Braman, A.C. (2004, November 19). Patient and Physician Attitudes and Behaviors Associated with DTC Promotion of Prescription Drugs —Summary of FDA Survey Research Results. Retrieved July 15, 2017, from www.fda.gov
Meyer, R. (2013, April 30). Majority of Physicians Believe DTC Ads Should Be Cut Back. Retrieved July 15, 2017, from www.worldofdtcmarketing.com
Parekh, A., Marcus, R., Roberts, M., & Raisch, D.W. (2011, November). Risks and Benefits of Direct to Consumer Advertising on Patient-Provider Relationships. Retrieved July 15, 2017, from www.ispor.org
U.S. Food and Drug Administration. (2015, June 19). Background on Drug Advertising. Retrieved July 15, 2017, from
https://www.fda.gov/Drugs/ResourcesForYou/Consumers/PrescriptionDrugAdvertising/ucm071964.htm
Ventola, C.L. (2011, October). Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic? Retrieved July 15, 2017, from www.ncbi.nlm.nih.gov
한컴오피스 
