Cola wars continue: Coke and Pepsi in 2010 번역본
- 최초 등록일
- 2019.10.13
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- 2019.10
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Cola wars continue: Coke and Pepsi in 2010 번역본
콜라 워 번역본
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For more than a century, Coke and Pepsi vied for “throat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $74 billion carbonated soft drink (CSD) industry in the United States.1 In a “carefully waged competitive struggle” that lasted from 1975 through the mid-1990s, both Coke and Pepsi achieved average annual revenue growth of around 10%, as both U.S. and worldwide CSD consumption rose steadily year after year.2 According to Roger Enrico, former CEO of Pepsi:
The warfare must be perceived as a continuing battle without blood. Without Coke, Pepsi would have a tough time being an original and lively competitor. The more successful they are, the sharper we have to be. If the Coca-Cola company didn’t exist, we’d pray for someone to invent them. And on the other side of the fence, I’m sure the folks at Coke would say that nothing contributes as much to the present-day success of the Coca-Cola company than . . . Pepsi.3
1세기 이상, 코카인과 펩시는 미국에서 세계 740억 달러의 탄산 음료 산업의 "엄청난 점유율"을 놓고 경쟁했다.
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