Sport England_ Marketing_대본

소개글

팀원 3명이서 약 2주간 노력해 작성한 Sport England 마케팅 케이스 조사 분석 자료입니다.
주로 Segmentation에 관한 내용이며 과제점수는 최고점 받았습니다.
이 대본의 피피티는 제가 올린 자료에 가시면 있습니다.
올린 프레젠테이션과 대본 사용하셔서 적당히 팀원들과 분배만 하시면 더 이상 손 대실 일 없으실겁니다.

목차

1.About Sport England
2.Marketing Strategies
3.Questions on the book
1)Marketing strategies
2)Choose a Segment and describe a campaign that could be used to encourage people in that segment to participate in one of the named sports related to their segment.
3)Describe the role that Sport England plays in targeting a segment
4)Choose a sport and Select appropriate segments
4.Conclusion
1)Economic Impact
2)Healthy Impact

본문내용

At first, Question 2 is Choose a Segment and describe a campaign that could be used to encourage people in that segment to participate in one of the named sports related to their segment.

I would choose Segment Women for this question. There are many working women these days and they might suffer from physical and mental fatigue. They have a trouble maintaining their fitness levels, so Sport England could encourage them to participate on the weekends. Sport England could organize cycling rallies and events for its members. Cycling is appropriate for this segment because they don't have enough time to work out regularly, so they need to maintain their fitness levels during the weekends. Cycling is an absorbing sport and it could be effective. Also they could have confidence about their working out because Cycling delivers a social message, Health and Environment.

참고 자료

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