프렌차이즈 Franchise - 카페베네 조사

목차

◎ History
◎ Specialization
◎ Location
◎ Franchise (Beginning)
◎ Rent and payments
◎ Business Points
◎ Prospects
◎ Franchise (Beginning)
◎ Rent & Maintenance (month)
◎ Earnings

본문내용

◎ History

Caffe Bene is a coffeehouse chain based in Seoul, South Korea. It was founded in May 2008 by Sun-Kwon Kim, current CEO of Caffe Bene. Caffe Bene is the largest coffeehouse in South Korea in terms of the number of stores. As of April 24, 2012, Caffe Bene has 760 outlets in South Korea. It was unprecedented that a start-up coffee chain opened more than 750 stores in four years.
Caffe Bene made its international debut in New York in February and opened the second international store in Beijing, China one month later. As of April 26, 2012, Caffe Bene has 3 outlets in China and has signed with 7 countries.

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◎ Business Points

● Competition state with the existing laundry shops must be checked
● Inclination of residents must be checked
● Install life convenience facilities for additional earnings ex) vending machine, couches, detergent selling machine
● Concentration on getting patrons for maintaining constant profit

◎ Prospects

● Lots of laundry demands expected
(Life standards of Singles increased)
● The price is approximately 30% cheaper than the normal laundry store’s
● Time for usage is very flexible
(Expected to be highly sought-after place)

참고 자료

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