Korean Wave

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The Korean wave refers to the significant increase in the popularity of South Korean entertainment and culture starting in the 1990s, in Asia, and more recently in other parts of the world. As one put it, it represents a surge in the international visibility of Korean culture. The term was coined in mid 1999 by Beijing journalists surprised at the fast growing popularity of Korean entertainment and culture in China. The wave has had considerable impact on the South Korean economy, as well as on the political and cultural influence of South Korea.

Korean pop music, referred to as "K-pop" has played a significant role in the Korean wave. In 2012 "Gangnam Style" a video by Korean rapper Psy became a worldwide viral phenomenon and viewed on Youtube more than 4 million times

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