잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)
- 최초 등록일
- 2013.01.10
- 최종 저작일
- 2013.01
- 15페이지/
MS 워드
- 가격 6,000원
소개글
잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트) 보고서입니다.
목차
1. Introduction
1) Why do we choose this brand?
2) Introduction to Jamba Juice
2. SWOT Analysis
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat
3. STP
1)Segmentation
2)Targeting
3) Positioning
4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place
5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Providing Oranges for Free
6. Conclusion
본문내용
1)Why Do We Choose This Brand?
The topic of this project is Jamba Juice, a smoothie brand that first started at America. Recently, there are an advance in cafe culture and the heightened awareness of ‘Well-being’ in Korea. In accordance with current social trend, people also become interested in smoothie.
<중 략>
③ Etc.
Considering the price of Jamba Juice is 5500~7500won, only small amount of people in twenties and thirties can afford a juice from this market. Also, because smoothies have the advantage that these are good for health, we selected the people who are interested in health and taking care there figure.
<중 략>
These strategies reflect current market situation and the latest trend. By using these strategies, our target market customers will have knowledge of Jamba Juice as a brand that provides a healthy meal for busy modern people. In other words, Jamba Juice can build an image which correspondswith the slogan we made, “Drink Your Meal.”
참고 자료
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