맥도날드마케팅전략,맥도날드기업분석,McDonald마케팅전략,McDonald기업분석
- 최초 등록일
- 2012.09.17
- 최종 저작일
- 2012.09
- 21페이지/ MS 파워포인트
- 가격 3,000원
소개글
맥도날드마케팅전략,맥도날드기업분석,McDonald마케팅전략,McDonald기업분석
목차
1.Introduction
2.Service Analysis
3.SWOT Analysis
4.Conclusion
본문내용
◎ Localization
- The country`s appetite for the most respected
product develops and sales
- Pursuing sustainable regional
- McDonald`s advance to Japan and Germany
the 1971
Thailand ?Rice burger
India’s Menus: None Beef
Morocco ?McArabia
Israel -McKebab
<중략>
Ⅲ.SWOT Analysis
McDonalds is a community oriented, socially responsible company.
2. There are a global company operating more than 23,500restaurants in 109 countries.
They successfully and easily adapt their global restaurants to appeal to the cultural differences.
Strong relationship with partner firms with Coca Cola.
Ⅲ.SWOT Analysis
Their test marketing for pizza failed to yield a substantial product. Leaving them much less able to compete with fast food pizza chains.
2. High employee turnover in their restaurants leads to more money being spent on training.
3. They have yet to capitalize on the trend towards organic foods.
Ⅲ.SWOT Analysis
In today`s health conscious societies, the introduction of a healthy hamburger is a great opportunity.
2. Low-cost menu to attract different customers.
3. Strategic business opportunities the North Asia (China, Russia), and Eastern Europe.
Ⅲ.SWOT Analysis
A lots of competitive franchise firms; Subway and Hungry Jack’s. etc.
2. Hamburger equal junk food image can be directed at children as consumers.
3. Issues pertaining to country economic development including environmental protection, and corporate social responsibility
참고 자료
없음