Week_16(20090105)
- 최초 등록일
- 2011.11.24
- 최종 저작일
- 2011.01
- 40페이지/ 어도비 PDF
- 가격 1,000원
소개글
경영수업자료
목차
Communicating Customer Value: Integrated Marketing Communications Strategy
The Promotion Mix
Integrated Marketing Communications
A View of the Communication Process
Steps in Developing Effective Marketing Communication
Steps in Developing Effective Communication
Setting the Total Promotion Budget and Mix
The Best Commercial
Project Presentation Check-List
Rest of Group Project
본문내용
Steps in Developing Effective Marketing Communication
Involves the communicator understanding the effect on the target audience by measuring behavior resulting from the behavior
Setting the Total Promotion Budget and Mix
Affordable budget methodsets the budget at an affordable level
•Ignores the effects of promotion on sales
Setting the Total Promotion Budget
Percentage of salesmethodsets the budget at a certain percentage of current or forecasted sales or unit sales price
•Easy to use and helps management think about the relationship between promotion, selling price, and profit per unit
•Wrongly views sales as the cause rather than the result of promotion
참고 자료
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