Week_15(20091229)
- 최초 등록일
- 2011.11.24
- 최종 저작일
- 2011.01
- 81페이지/ 어도비 PDF
- 가격 1,000원
소개글
경영수업자료
목차
Marketing Channels: Delivering Customer Value
Supply Chains and the Value Delivery Network
The Nature and Importance of Marketing Channels
Channel Behavior and Organization
Channel Design Decisions
Channel Management Decisions
Public Policy and Distribution Decisions
Marketing Logistics and Supply Chain Management
Retailing and Wholesaling
Retailing
Wholesaling
Group Project
본문내용
Marketing Channels: Delivering Customer Value
•Supply Chains and the Value Delivery Network
•The Nature and Importance of Marketing Channels
•Channel Behavior and Organization
•Channel Design Decisions
•Channel Management Decisions
•Public Policy and Distribution Decisions
•Marketing Logistics and Supply Chain Management
Topic Outline
<중략>
Retailing
Retailers have to consider:
–Non-store retailing
–Retail convergence
–Mega-retailers
–Retail technology
–Global expansion
–Retail stores as communities
참고 자료
없음