IKEA

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이케아 영문 ppt입니다

목차

1. Introduction: General Information & Basic Business Idea

2. Body: Business Analysis
2-1. Strategies & Concepts in Europe Market
2-2. Failures & New Strategies in North America
2-3. IKEA in Chinese Market
2-4. Concept & Business Model
2-5. Organization and Management

3. Conclusion: Sources of Success, Weaknesses & Suggestions

본문내용

3-1. Sources of Success
How does IKEA achieve great success?
Low cost/good quality
Stylish furniture
Structure(clean line, restaurant )
Adaption of different country’s market
Foresight of the international market
3-2. Weaknesses
Size(global business)
hard to control standards and quality.
Low coast primary supplier product
The need to be balanced against producing good quality
Limited Customer Group
Environmental issues
Keeping good communication with its consumers about its environmental activities.
The scale of the business makes this a difficult task.
3-3. Suggestions
Diversification
Thedevelopmentofa chain ofhotels,InnsSwedish, isseriouslystudied

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