MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
(주)코리아스칼라
- 최초 등록일
- 2023.07.17
- 최종 저작일
- 2023.07
- 6페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Louisa Weritz
영어 초록
Personalized pricing provides great potential for revenue, but is also accompanied by negative consumer reactions. Therefore, it is of great importance to investigate potential mechanisms and variables that could mitigate these negative effects. In this context, the following paper examines the role of perceived fairness, cognitive dissonance, and product categories.
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