THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
(주)코리아스칼라
- 최초 등록일
- 2023.07.17
- 최종 저작일
- 2023.07
- 4페이지/ 어도비 PDF
- 가격 3,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Yingyu Li, Shin’ya Nagasawa
영어 초록
The purpose of this paper is to explore underlying antecedents for inconspicuous luxury motivations by developing and testing a conceptual model under the self-concept mechanism with the influence of cultural capital. A questionnaire-based survey is used to collect data, and structural equation modeling is applied to analyze the data. Although growing interests in academia focus on the relationship between cultural capital and inconspicuous luxury, quantitative studies are scant. This research contributes to the literature by empirically investigating the impact of cultural capital in the relationship within the construct of consumers’ self-concept and inconspicuous luxury motivations.
참고 자료
없음
"Global Marketing Conference"의 다른 논문
더보기 (5/10)