ASSESSING THE INFLUENCE OF COUNTRY OF ORIGIN LABELLING INITIATIVES ON BOYCOTTING INTENTION: DOES A BOYCOTTING INTENTION EXPAND TO LINKED REGIONS?
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2018.07
- 11페이지/ 어도비 PDF
- 가격 4,200원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Hayiel Hino, Israel D. Nebenzahl
목차
ABSTRACT
Introduction
Literature review
Country-Of-Origin (COO)
Country-Of-Origin Labeling
Antecedents of Boycott Spillover
Animosity and Perceived Punishment as Boycott-Participation Triggers
Ethnocentrism and Economic Threat as Promoters of Boycott-Participation
Expanding Boycotts to Linked Regions/countries: The Spillover Effect
Country Image: The Influence of Technology and Political Dimensions
APPLICATION
METHODOLOGY
Data Analysis and Hypotheses Test
FINDINGS
DISCUSSION
CONCLUSION
IMPLICATIONS
References
영어 초록
This study addresses the boycott spillover phenomenon in the context of linked regions/countries. The study evaluates the extent to which new labelling initiatives would lead to boycott expansion to linked regions. The study results provide evidence to the spillover effects and highlight the role played by various factors.
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