REFORMULATING APPROACH TO USING PHOTOGRAPHIC IMAGES FOR ADVERTISING DESIGN
(주)코리아스칼라
- 최초 등록일
- 2016.08.09
- 최종 저작일
- 2016.07
- 13페이지/ 어도비 PDF
- 가격 4,500원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Ken W. Li
영어 초록
A common approach adopted in the practice of advertising photography in Hong Kong is about using celebrity, pleasant environment and astonishing visual effect but the photographs so taken may not convince audience. As such, this paper attempts to formulate a new approach to incorporating concept development, visual statement and photographic composition.
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