CASE STUDY FORMAT PREFERENCES OF PRE-EXPERIENCE AND EXECUTIVE STUDENTS: CONJOINT EXPERIMENT APPROACH
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.07
- 6페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Kristina Maiksteniene
영어 초록
Current research aims to investigate how marketing students’ case format preferences relate to their managerial experience. Results of a full-profile conjoint experiment reveal specific differences in case format preferences between the two groups: pre-experience and executive students. This poses meaningful implications for case format differentiation practices in marketing classes.
참고 자료
없음
"Global Marketing Conference"의 다른 논문
더보기 (5/10)