DON'T GIVE ME ATTITUDE: HOW CAN MARKETERS BRIDGE THE ATTITUDE-BEHAVIOR GAP IN ETHICAL CONSUMER BEHAVIOR?
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.07
- 16페이지/ 어도비 PDF
- 가격 4,900원
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서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila
영어 초록
The study tests a theoretical framework for examining the consumer decision-making process with regards to ethically questionable behavior. The results indicate that subjective norms, perceived behavioral control and self-efficacy are significant predictors of consumer intentions to engage in ethically questionable behavior. Attitude was not found to be a significant predictor.
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