DOES VISITORS’ MEMORY MATTER? THE APPLICATION OF AN EXTENDED MEHRABIAN AND RUSSELL MODEL TO CONSUMERS’ EVENTS: THE CASE OF ARMADA
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.07
- 6페이지/ 어도비 PDF
- 가격 4,000원
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서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Aikaterini Manthiou, Kafia Ayiadi, Seonjeong (Ally) Lee, Liang (Rebecca) Tang
영어 초록
We aimed to extend the Stimulus–Organism–Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.
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