case study - hewlett packard

소개글

SWOT를 이용한 Hewlett-Packard case study 자료입니다.

목차

o company history
o thechnology and products
o SWOT analysis
o internal capabilities
o conclusion

본문내용

Recognition of the vital role, play in driving HP technology, service and solution sales in the market place
Doing business in more than 170 countries, being a large company gives Hp many advantages
Debt levels were very low which was significantly lower than the previous years, compared to competitors( 17.66% in 2006)
Used the “management by objective” approach, is an art of management and technique, focused on result
Has sales compensation to performance and change d the bonus period from once a year to every six month

참고 자료

A FrameWork For Marketing Managerment-philip Kotlerh