[영문 리포트] 채널 OnStyle
- 최초 등록일
- 2008.04.18
- 최종 저작일
- 2008.04
- 10페이지/ 한컴오피스
- 가격 1,000원
소개글
on style
목차
Introduction
Motivation>
About On Style>
Situational Analysis
Microenvironment>
Macroenvironment>
SWOT Analysis>
STP
Research
New marketing program (team`s idea)
Idea 1. TV programming (main idea)
4Ps
Idea 2. On Style as a magazine publisher ; `On Style for men`
Idea 3. Usage of `Customizing Ads`(맞춤형광고)
본문내용
In these days, it becomes usual thing to go abroad especially U. S. A. and Koreans are familiar with consuming foreign brands. Especially women in 20s and 30s, so called 2035 women are sensitive with trends through the magazine <Bog>, <ELLE> enough to know "Must have items" of fashionists of New York and London. With these trends, On style channel fascinates a lot of audience and through the programs just like <Sex and the City>, the channel regards the young female audience as its tarket audience who yearn for the New York style fashion.
We concentrated that the phenomena , the popularity of the books dealing with life style of foreign women for example, <Shopper-holic> or <Devil wears Prada> occurred after the open of On-Style channel. Our group thought about some problems as well as life style that are pursued in <Sex and the City> and indicates those issues influences the generation of the 2035 women.
Therefore we will think about the method of using the marketing power of On-Style Channel.
참고 자료
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