[경영, 마케팅, 국제경영] 영국 위스키 클러스터
- 최초 등록일
- 2005.01.05
- 최종 저작일
- 2004.12
- 27페이지/ MS 파워포인트
- 가격 2,000원
소개글
영국의 집약산업단지 cluster 위스키산업에 대해 조사하고 평가한 파워포인트 자료입니다
목차
Background info of Scotch whisky & whisky industry
Highland regional cluster
Macro environment analysis
Micro environment analysis
Cluster stage evaluation & suggestions
SWOT analysis & conclusions
본문내용
SCOTCH WHISKY INDUSTRY
500 year – old industry
Second best industry in Scotland in terms of export earnings
Export turnover of £ 2 bil. to 200 markets worldwide
Economic backbone to all rural communities
SCOTCH WHISKY
Whisky vs. Whiskey
Unique national property
Scotch whisky – only distilled in Scotland
SCOTCH WHISKY REGIONS
Macro - Basis
Legislation: relatively facilitating Scotch whisky due to its essential role in economy
Taxation: chronic problem
Macro - Basis
Strong effect by regulations based on public opinions towards alcohol consumption
Cooperation between individual companies and organization (SWA) for industry – favorable political and social response
Export-oriented strategy vs. domestically affecting regulations
참고 자료
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