[A+]숙명여대 브랜드 마케팅-마케팅 분석 과제

소개글

"[A+]숙명여대 브랜드 마케팅-마케팅 분석 과제"에 대한 내용입니다.

목차

1. Brand Introduction
2. Analysis of Current Marketing Strategy
3. Solution
4. Conclusion

본문내용

Derma cosmetics is a combination of dermatology and cosmetics, meaning skin science. Demand in the skincare market has been increasing since COVID-19 had been spread all over the world. As consumer needs for skin health and safe ingredients increased, the domestic derma cosmetics market grew from 500 billion won in 2017 to 1 trillion won in 2019. (BriKorea, 2021)
Recently, it seemed to me that their products can help my skin with the most sensitive times. However, it is found out the most famous product of them, which is moisturizing lotion, was ranked 39th in the lotion & emulsion category.

참고 자료

허강우. (2022). 주요 화장품 기업 200곳 2021년 경영실적 분석 ①. n.p.: 코스모닝.
MezzoMedia. (2021). 화장품 업종 분석 리포트. n.p.: MezzoMedia.
더마화장품 브랜드 2021년 5월 빅데이터 분석결과 . (2021). Retrieved from https://brikorea.com/bbs/board.php?bo_table=rep_1&wr_id=457.
더마화장품 브랜드 2022년 5월 빅데이터 분석결과 . (2022). Retrieved from https://brikorea.com/bbs/board.php?bo_table=rep_1&wr_id=1412.
주요 화장품 기업 200곳 2021년 경영실적 분석 ① . (2022). Retrieved from https://www.cosmorning.com/news/article.html?no=42999.