[JMCO268] 소비자의이해(영강) 발표ppt(A+)
- 최초 등록일
- 2021.08.03
- 최종 저작일
- 2020.05
- 17페이지/ MS 파워포인트
- 가격 3,000원
목차
1. What is branded content?
2. What do types of branded content exist?
3. Why has branded content grown?
4. Examples
5. Factors of success
본문내용
1) planned and produced by the brand for marketing purposes
2) provides emotional satisfaction to potential customers while being close to the type of cultural content.
More details
In the era of content overflowing in all areas such as music, entertainment, and fashion, brands focus on their own content to be competitive and stand out from consumers.
Unlike traditional advertisements that deliver major messages unilaterally, it provides entertainment value in addition to product information.
It is also used to attract attention at the cognitive stage, but it is generally used for the purpose of 'branding' to differentiate the market in a certain known or competitive market.
참고 자료
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