[영어자료]Store Layout Design, Visual Merchandising, 상품진열마케팅, 상품 진열 방법의 종류, 방법, 효과

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"[영어자료]Store Layout Design, Visual Merchandising, 상품진열마케팅, 상품 진열 방법의 종류, 방법, 효과"에 대한 내용입니다.

목차

1. Store Layout
2. SPACE PLANNING
3. Merchandise Presentation Techniques
4. Atmospherics

본문내용

Store Layout
The store layout should entice customers to move around the store to purchase more merchandise than they may have originally planned.
-to expose the customer to a layout that facilitates a specific traffic pattern.
-to provide variety can help customers move through the store.

<중 략>

Atmospheric
Visual Communications
•Coordinate signs & graphics with the store image
•Inform the customer
•Use signs & graphics as pops
•Keep signs & graphics fresh
•Limit the copy of signs
•Use appropriate typefaces on signs
•Create theatrical effects

참고 자료

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