Case Stduy: Consumer Analysis by Big Data at Gap
- 최초 등록일
- 2020.01.11
- 최종 저작일
- 2019.11
- 6페이지/
MS 워드
- 가격 1,500원
소개글
"Case Stduy: Consumer Analysis by Big Data at Gap"에 대한 내용입니다.
목차
1. Abstract
2. Introduction
3. Replacement to Big Data
4. Development of Gap’s Brands
5. Digital Platform Through Amazon
6. Conclusion
7. References
본문내용
Abstract
Gap Inc. has tried to change its strategy to predicting fashion trends by big data from creating new designs by creative directors. Moreover, they also consider the possibility of online sales through Amazon. The use of big data is recommended but carries the risk of using big data as a decision-maker. Millennials act and reflect by inspiration and their own values, not by analyses. New benefits will begin when their lifestyles and values meet the values of brand identity.
Keywords: Gap, Banana Republic, Old Navy, Big data, Millennials, Lifestyle, Storytelling, Amazon
Introduction
Gap Inc. (Gap), which has a well-known fashion brand of Gap, Banana Republic, and Old Navy, was founded in 1969. Recently, CEO of Gap. Art Peck has tried a special way to solve the recent crisis. He fired creative directors and innovated a sales strategy with big data analysis. Leading trends and empowering inspiration and creativity are very important to fashion brand retailers,......<중 략>
참고 자료
Cheng, Andrea. (2018) Why Best Buy Remains Relevant In the Age of Amazon. Forbes. Retrieved from https://www.forbes.com/sites/andriacheng/2018/08/28/why-best-buy-is-relevant-in-the-age-of-amazon/#568bdcde1462
EcommerceDB.com. (2019). Patagonia.com Store Analysis 2019. Statista, Retrieved from https://www-statista-com.ezproxy.myucwest.ca/study/65902/patagoniacom-store-analysis/
Forman, J. (2013). Storytelling in Business: The Authentic and Fluent Organization. Stanford, California: Stanford Business Books. Retrieved from https://search-ebscohost-com.ezproxy.myucwest.ca/login.aspx?direct=true&db=nlebk&AN=713540&site=eds-live
Sonsev, Veronika. (2019). Patagonia’s Focus on Its Brand Purpose is Great for Business. Forbes, Retrieved from https://www.forbes.com/sites/veronikasonsev/2019/11/27/patagonias-focus-on-its-brand-purpose-is-great-for-business/#230d0a7454cb
