마케팅-고객가치창출ppt(영문), marketing

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"마케팅-고객가치창출ppt(영문), marketing"에 대한 내용입니다.

목차

object 1-1. What is marketing?
object 1-2. Understanding the marketplace and customer needs
object 1-3. Designing a customer value - Driven marketing strategy and plan
object 1-4. Managing customer relationships and capturing customer value
object 1-5. The changing marketing landscape

본문내용

object 1-1. What is marketing?

Marketing
Marketing is engaging customers and managing profitable customer relationships

Marketing definition
Satisfying customer needs

Marketing process
Understanding the marketplace and customer needs and wants
➜ Design a customer value-driven marketing strategy

참고 자료

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