고객관계관리 최종 발표자료 (화장품 회사 NIVEA)
- 최초 등록일
- 2019.08.06
- 최종 저작일
- 2014.06
- 48페이지/
어도비 PDF
- 가격 3,000원
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고객관계관리 강좌 최고점 부여받은 프레젠테이션 자료입니다.
목차
1. Introduction & Background
2. Situation Analysis
3. Proposed Work
4. Expected Result & Contribution
5. References
6. Task Allocation & Project Time Frame
본문내용
1 Strength
- Absolute Quality of Products
- World’s Best R&D Center
- Consistent Package
- Specialized Sub-brands
2 Weakness
- There is no collaboration with other companies in Korea.
- Absence of the Market under the direct management of the company
3 Opportunity
- Brand Reputation Without special CRM Strategies.
4 Threat
- Time and Money will need to construct new CRM System.
- Not well
- known sub
- brands
<중 략>
CRM with SNS’s Merits
• Improving communication easily
• Enhancing brand value
• Building Customers’ Trust Effectively
• Improving Contents Satisfaction
• Building A Modern Image
• Optimize the effect of the ads.
• Answer customers’ complaints quickly
참고 자료
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