중국 영아시장 동향과 예측 - CHINA INFANT MARKET TRENDS AND FORECASTING
- 최초 등록일
- 2018.01.06
- 최종 저작일
- 2017.11
- 12페이지/
MS 워드
- 가격 2,500원
소개글
시장조사론 수업 때 낸 영문 과제 입니다.
중국 영유아시장의 동향과 예측을 분석하여 쓴 레포트입니다.
최신 동향과 후의 경향을 종합하여 썼습니다.
목차
1. The reason for subject matter selection
2. China’ infants market
3. Background of infants ' market development
a. Relaxed national childbearing policy
b. Appearance of 80hou&90hou
c. The development of e-commerce
4. Infant market forecasting and suggestive view
본문내용
1. The reasons for subject matter selection
- Huge Potential Needs for Baby Products in the Future
According to the Korea Trade-Investment Promotion Agency (KOTRA), the government expects the new consumer relations market to take place on February 21. The recent surge in rapid growth in recent years could lead to further momentum. In 2010, the Chinese infant product market, which amounted to 85.8 trillion yuan (approximately 132 trillion won) in 2010, enjoyed an annual surge of 17 percent in 2015 from 1.58 trillion yuan (11.4 trillion won) in 2015.
- High Loyalty Market, Together with Premiumlization
Consumers demonstrate high loyalty rates for baby products, much higher than most FMCG products. Nowadays, the majority of new born babies are the only children in families and their parents will pay more attention to them, seeking more premium and high quality products in the light of various food scandals. As a result, premium products in China keep growing in importance, contributing to rapid premiumlization.
참고 자료
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