한국영화 투자사인 CJ E&M과 NEW 경쟁전략 분석

목차

1. Overview of Film Industry
2. CJ E&M
3. NEW
4. Proposal 01; CJ E&M
5. Proposal 02 ; NEW

본문내용

: CJ E&M
Tent-pole Movie Strategy
Tent-pole is a movie that supports the financial performance of a movie studio in motion pictures.

Supporting the sale of tie-in merchandise.
Widely released initial offerings in a string of releases.
Expected to generate a profit in a short period of time.
Large budgets and heavy promotion.
Supporting a wide range of ancillary tie-in products such as toys and games.

<중 략>

: Utilizing 3D printing & Animation
First market is domestic animation market which is weakness of nowadays Korean film industry

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