진에어 피피티
- 최초 등록일
- 2014.04.12
- 최종 저작일
- 2013.05
- 32페이지/ MS 파워포인트
- 가격 4,000원
소개글
진에어상황분석,swot,STP,Suggestion
목차
I. Situation Analysis
1) Analysis of Environment
2) Analysis of Competitors
3) Analysis of Consumer
4) Analysis of JINAIR
II. SWOT Analysis
III. STP
1) Segmentation
2) Targeting
3) Positioning
IV. Concept
본문내용
To travel around with low-price is….
→ not just intention to only cut cost of trip
→ (For myself) Feeling worthy by wisely searching travel points, routes or transportation by oneself
→ (For others) Get compliments from others by the fact that one has enjoyed the more pleasant, productive and inexpensive trip than others
참고 자료
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