로즈버드(Rosebud) 커피 마케팅 전략

소개글

로즈버드 커피숍의 마케팅전략, 내외부 환경분석, 경쟁자분석, SWOT분석, STP 분석, KSA & SCA 분석, Problems & Recommedation

목차

1. Introduction
2. External Analysis
3. Internal Analysis
4. Implementation

본문내용

History of Rosebud
1968.3 Established (First roasted coffee production in South Korea)
1988.9 Started take-out and franchise store business
1990.8 New technique introduced from ‘Key Coffee’ from Japan
1999.2 The first Take-Out only store started operating
2001.1 Changed company name to ‘Rosebud’
2002.12 Chain stores over 200

Take-Out ?
*Purchased at a restaurant for the purpose of being eaten elsewhere. The restaurant may or may not provide table service.
*Focus on low price and convenient

참고 자료

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