Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2012.11.09
- 최종 저작일
- 2012.11
- 33페이지/ MS 파워포인트
- 가격 2,000원
소개글
Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
목차
1. Introduction
1) Coffee Bean & Tea Leaf
2. Discussion & Analysis
1) Current Problems
2) SWOT
3) 3C
3. Evaluation
1) 4P
4. Recommendation
본문내용
3. Analysis of situation and environment - 3C
*Company
Decreasing quality gap of coffee among companies
Decreased competitiveness by Increasing price of coffee
*Consumer
Scale of coffee market
Possibility of growth
- 20~30% a year
Changed preference
- coffee -> space
Competitor
Starbucks
- new coffees
- new tumblers
- annual diary
Pascucci
- partnership with credit card company
Caffe Bene
- very famous entertainment media
3. Analysis of situation and environment - SWOT
S - Great quality of coffee beans
Light roast
Fat free
Ice blended
W-Negative marketing
High price
O-Celebrities and famous people
-> Forming a trend
-> Profits from trend conscious young people
T-Fierce competition
Relatively small size of company
참고 자료
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