Operations strategy for the effective delivery of integrated industrial product-service offerings
- 최초 등록일
- 2012.09.13
- 최종 저작일
- 2012.09
- 40페이지/ MS 파워포인트
- 가격 3,000원
소개글
Operations strategy for the effective delivery of integrated industrial product-service offerings
목차
Introduction
Literature review
Research design
An operations strategy framework
Findings from the case studies
Discussion
Conclusion
본문내용
Integrated product/service offerings
1. Introduction (cont.)
Industrial product service systems (PSSs)
Performance-based contracts
Availability contracting
- “What” is required in terms of equipment operations
- Importance of the contracts between the customer and the provider
A variant of performance-based contract
Both customers and providers to get benefits
2. Literature review
1. Industrial Service
“ Trend in industrial services’ business strategy ”
Levitt (1972)
: A production-line approach to services
Sundbo (1994)
: The idea of “servitisation”
PSSs
: a special case of servitisation
providing values by integrating
products and services
Industrial services
: a series of activities connected to
customer’s value creating processes
in a business-to-business context
“Industrial Service
Offerings”
2. Literature review (cont.)
More Customer oriented
More Comprehensive
More Tailored
Wise and Baumgarter (1999)
“Integrated solutions”
“Customer solution”
“Full/advanced service”
Comprehensive bundles of products and/or services that fully satisfy the needs and wants of a customer
참고 자료
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