현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅

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현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅

목차

-Proposal
1) Why we choose Hyundai Motors
2) Expected Benefits

-Analysis Stage I
1) External/Internal Environment
2) SWOT Analysis
3) Marketing

- Analysis Stage II
1) Outcome from R&D Operation’s

본문내용

1. The Ultimate Goal
Making environment friendly innovation
Hyundai’s goal is to be companion with human life
and a lifelong ranging from childhood to old age

2. Recent Improvement
Despite of Uncertain management conditions:
‘European financial crisis’ and ‘an emerging nation of shrinking demand’.
Hyundai will cope with rapidly changing market environment
based on continuous quality management

3. Revenue strategy
Hyundai plans 1: enhancing the quality growth of profit oriented

For this purpose in global markets, Hyundai reinforces sales
of local strategies cars such as Avante, sonata, i30, ssolrariseu etc.

Plans 2: increasing brand awareness

Hyundai will continue to show
differentiated performance in the future
by laying substantiality and enhancing profitability

참고 자료

[오토데일리] 현대차, 8월 내수점유율 역대 사상 최고 기록 2012.4.22
[출처] [자동차]현대차그룹 4월 유럽시장 최대 점유율 달성|작성자 레버리지
[출처 : ICSI성과분석 종합보고서]
http://www.autoelectronics.co.kr/new/article/articleView.asp?idx=581
http://board.auto.daum.net/gaia/do/car/porter/read?bbsId=carporter&articleId=499&pageIndex=1&forceTalkro=T
http://blog.daum.net/mf_79/95
http://sbscnbc.sbs.co.kr/read.jsp?pmArticleId=10000445731