제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.08.27
- 최종 저작일
- 2012.08
- 18페이지/ MS 파워포인트
- 가격 2,000원
소개글
제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
목차
1. Situation Analysis
2. Target Specification & Analysis
3. IMC Plan & Objectives
4. Actual IMC Plan
5. Conclusion
본문내용
Situation Analysis
Discussed during the previous session
Focus on low budget & practical ideas
Target Specification
Jeju
Yangyang
Kimhae
Destination
High boarding rate
(90%)
Further marketing
plan not required
Low boarding rate
(25%)
Constant demand
Essential stage in
order to dominate
domestic airlines
Specialty as a
touring site
Recent North Korea
nuclear issues
<중 략>
Actual IMC Plan
Internet
Webpage (Hub)
Center of the Jeju Air’s IMC Plan
A way of participating various promotion events
Give detail information about advantages of Jeju Air
Direct marketing of tickets
Provide personal selling by Q&A and email
Internet Media
Banner ads of webpage and promotions
Links on tour information sites, participating event sites
Control publicity within the media
참고 자료
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