코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.28
- 최종 저작일
- 2012.06
- 39페이지/
MS 파워포인트
- 가격 3,000원
소개글
코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
목차
Introduction
History of Coca Cola
Environment Analysis
Industry Structure Analysis
SWOT Analysis
Target & Positioning
4P - Product/Place/Price Promotion
Conclusion
본문내용
HistoryEnvironment AnalysisIndustry Structure AnalysisSWOT AnalysisPositioning4P - Product/Place/PricePromotion ConclusionContentsFounded: 1892Headquarters: Atlanta, Georgia, United StatesArea Served: World wideKey People: Muhtar Kent(CEO)Revenue: USD 35.119 billionBusiness reach: over 200 countriesProducts: Coca-Cola, Carbonated drinks, Other non-alcoholic beveragesIntroduction History of Coca Cola Name: John PembertonInvention time: 1886The main ingredient:caramel-colored liquidIncreasing Competition of Carbonated Drinks in MarketPeople Who Have a Strong PersonalityWell-being TrendEnvironment AnalysisIncreasing Competition of the Various Beverage MarketCarbonated/Fizzy drinkVarious product line, Unique productPromotion event with productSoft drink, Tea ▶ Plain tasteSimple kinds of tastePeople Who Have a Strong Personality
참고 자료
없음
