Wal-Mart 독일에서의 실패 이유
- 최초 등록일
- 2012.06.24
- 최종 저작일
- 2012.05
- 16페이지/ MS 파워포인트
- 가격 2,000원
소개글
retail industry의 산업분석을 바탕으로 (5 Forces Model)
월마트가 독일에서 실패한 이유를 정리한 레포트 입니다. (Harvard business case study 분석을 바탕으로)
목차
Introduction
Industry Attractiveness
The reason that Wal-mart fail in Germany
Business-level strategy in Germany
What should Wal-Mart do in the global markets?
본문내용
[ Wal-mart ] Since 1962
Sam Walton set up retail store on Walnut Street in tiny Rogers, Arkansas, in 1962.
=> The world’s largest retail store today.
Sam Walton’s Strategy
Located in rural areas
Efficient distribution network (using cross-docking system)
Extensive use of advanced IT (own satellite)
Strong emphasis on customer service
Corporate culture (by respecting their employees)
Wal-mart became the dominant player on its homemarket (US)
Ambitious Internationalization Drive to sustain its brisk corporate growth
참고 자료
Harvard business study