국제마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.04.17
- 최종 저작일
- 2012.04
- 40페이지/ MS 파워포인트
- 가격 3,000원
소개글
GLOBAL MARKETINGContentsintroductionSTPswot4PIntroductionIntroductionTemple stay과Staying in Korea`s traditional temples to experience the life of Buddhist temples and Buddhist traditions of South Korea to perform culture and experience the spirit means. IntroductionThe emergence of Temple stay- At the time of the 2002 World Cup accommodation of foreigners, emerged as measures for problem solving.- After the World Cup in Korea, South Korea as well as Buddhist culture with a good program to inform has attracted global interest.HAEIN TempleAbout HAEIN TempleHAEIN Temple is one of the three temples in Korea, located in Mt Gaya with outstanding natural beauty.It has lots of cultural heritages like The Tripitaka Koreana( Palman Daejanggyeong)HAEIN TempleHaein temple stay scheduleResearch relating to Temple Stay-Motivation to select Temple stay45%Korea Buddhist Culture experienceAn interest in BuddhismRecommendationEtc.Research relating to Temple Stay78%SatisfactionNormalDissatisfactionResearch relating to Temple Stay-Program satisfaction
목차
introduction
STP
swot
4P
본문내용
Minimize weakness
1. Travel agency in conjunction with local tourist centers and the establishment of the reservation system.
2. Korea National Tourism Organization and foreign public companies strengthen publicity through.
3. Development of facilities to minimize maintenance.
Opportunity
1. National publicity effects by foreign news.
2. New Age movement of foreigners, such as Zen meditation program limelight.
3. Spread the five-day workweek.
4. Increasing demand for corporate Temple stay.
5. Korea’s own growing interest in Buddhism.
참고 자료
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