처음처럼

소개글

Case study About ‘처음처럼’CONTENTSExecutive SummaryMarket AnalysisSwot AnalysisMarketing StrategyFinancial StatementProduction Life Cycle1. Executive Summary31. Executive Summary: Concept of 처음처럼2. Market Analysis2. Market Analysis (1) Consumer Preference 2009 19%~21%201017~20%2. Market Analysis (1) Preference72. Market Analysis (2) Market Share2. Market Analysis (2) Market Share2. Market Analysis (2) Market Share103.21%진 로123.77%롯데주류95.06%금복주Year on Year in Sales2. Market Analysis (3) :Development Direction 3. SWOT AnalysisTOWSTreatstypes of low alcohol-Price increase unavoidable caused by inflation Strengths- Parent company’s a strong distribution system- Lotte’s brand value

목차

Executive Summary

Market Analysis

Swot Analysis

Marketing Strategy

Financial Statement

Production Life Cycle

본문내용

3. SWOT Analysis
Strengths
- Parent company’s a strong
distribution system
- Lotte’s brand value
- The world’s first alkali
regenerated water
-The leader of low alcohol degree
-The differentiated marketing

Weaknesses
-The poor market share
comparing with the competitor
-Limited market; narrow consumer
market Opportunities
-Drinking consumption level
increase caused by women’s
economic activity
-The increasing interest in
health
-Change of drinking party culture

Treats
-Competitors releasing similar
types of low alcohol
-Price increase unavoidable caused
by inflation

참고 자료

없음