International marketing 의 정의(영어버전)

소개글

International marketing 에 대한 영문정의입니다.

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본문내용

What is the Marketing?
Marketing defined as the activities which connect a firm to its market and determine profitability,
According to the American Marketing Association, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)
International marketing includes the following elements
Analysis of the marketing
Development of products or services.
Pricing of these products or services.
Distribution- making the product or services available to the market
Promotion- informing and persuading the market
these things include marketing mix : 4 P ( price, place, promotion, product)
What is international marketing?
International marketing is marketing

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