하이네켄 글로벌 브렌딩 & 광고(Heineken;Global Branding and Advertising) 영문 PT자료

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목차

1. Company background

2. International presence

3. Successful Project

4. Conclusion

본문내용

Business Writing
Heineken : Global Branding
and Advertising


Content
Company background
International presence
Successful Project
4. Conclusion

Company Background

International Presence


International Presence

“Good Taste”
Symbol of premium, taste, and tradition
Project Comet
The World’s Leading Premium Beer

Project Comet- Five core value
Good taste

Project Mosa

Project Mosa


Project Mosa concept board : taste expression


Project Mosa concept board :friendship expression

Conclusion
Quality of product
Understanding diversity of market
Proper communication

Thank you

참고 자료

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