전략경영론 - 보잉사 사례분석
- 최초 등록일
- 2011.12.22
- 최종 저작일
- 2011.05
- 49페이지/ MS 파워포인트
- 가격 2,000원
소개글
A+받은 레포트입니다.
목차
보잉 소개
보잉의 사례
사례 문제 분석
시사점
본문내용
보잉 소개
12/23/2011
Founded in 1916 in the Puget Sound region of Washington state
Became a leading producer of military and commercial aircraft
Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company
Aerospace pioneers now part of the Boeing enterprise include:
North American Aviation
McDonnell Douglas
Rockwell International (space and defense business)
Hughes Space & Communications
Jeppesen
History
A heritage that mirrors the history of flight
보잉 소개
Design, assemble and support commercial jetliners
Boeing 7-series family of airplanes lead the industry
Commercial Aviation Services (CAS) offers broad range of services to passenger and freight carriers
Design, assemble and support defense systems
World’s largest designer and manufacturer of military transports, tankers, fighters and helicopters
Support Systems provides services to government customers worldwide
Design and assemble satellites and launch vehicles
World’s largest provider of commercial and military satellites; largest NASA contractor
Integrate large-scale systems; develop networking technology and network-centric solutions
Provide financing solutions focused on customer requirements
Develop advanced systems and technology to meet future customer needs
Connect and protect people globally
참고 자료
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