경영학개론

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경영학개론에 관한레포트입니다.

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본문내용

Silk was a symbol of power.
The social class of today is no longer divided into the nobles and the peasants.
However, there are certain types of items that reveal your social status.

Whether you can afford it is the key meaning of brands.

Social Economic Status
Although there is not typical class that divides people, there are people who are more privileged and have more power.
Social Economic Status (SES) ? If you have high SES, usually you are richer and socially authoritative.
Brand itself has no meaning.
However, like silk did in ancient times, it shows your SES.
VS

Information
& Technology

Silk was an influential item for trading.
It had huge economic meaning.
Information and technology have similar characteristics to silk in ancient times.
Nowadays, information and technology are powerful sources in economic area.

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