ORGANIZE THE IDEAS ABOUT PROMOTION STRATEGY(원어강의 레포트) 촉진전략에 대해서

소개글

A+맞은 원어강의 중간고사대체 레포트입니다

촉진전략에 대해서 쓴 글입니다. 영어입니다.

참고자료는 맨 뒷장에 첨부되어있습니다.

목차

1. What is promotion?

2. What are the steps to establish Promotion Strategy?

3. Research and summarize about Sales Promotion and Advertising

4. Elements of promotion campaign

5. Own thoughts

6. Which elements you can use for my group project?

7. References

본문내용

1. What is promotion?
Advertising and promotion are an integrated part of the marketing process in most companies. Over the past decade, the amounts of money spend has extremely increased on advertising, sales promotion, direct marketing, and other forms of marketing communication. This is directly shows the importance of the advertising and promotion.
Promotion has been defined as the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea. While implicit communication occurs though the various elements of the marketing mix, most of an organization`s communications with the marketplace take place as part of a carefully planned and controlled promotional program. These basic tools used to accomplish an organization`s communication objectives are often referred to as the promotional mix.

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참고 자료

Advertising and promotion; An integrated marketing communications perspective, George and Michael Belch, 8th edition - Referenced some important concept`s definitions
Principles of marketing; 안광호, 하영원, 박흥수, 4th edition - Referenced elements of marketing campaign.
Personal blog - http://jobdahan.net/marketing/8412 - Referenced the relationship of advertising and sales promotion
P.S. It was challenging but interesting. I really appreciate to you for instruct me, Thank you!