소셜커머스의 모든것 (영문레포트)

소개글

소셜커머스에 대해 분석한 영문레포트입니다.


자세한사항은 목차를 참조하세요^-^

목차

Ⅰ. Introduction
1. What is Social Commerce?
2. Social Commerce System
1) Social Commerce connected with SNS
2) Group Purchasing Social Commerce
3) Direct Sales Social Commerce
4) Promotion Social Commerce
3. Comparison of Social Commerce in Korea and Foreign Country


Ⅱ. Body
1. Social Commerce as New paradigm
2. Business model of Social commerce
3. Strong points on marketing
1) Service providers
2) Customers
4. Side effect of marketing
1) Side effect
2) Case of damage
5. To take action
1) Coupang
2) Wemakeprice
3) Groupon


Ⅲ. Conclusion
1. Suggest alternatives
ⅰ) Grading system and publication of the seller
ⅱ) TF team building for consumer protection
ⅲ) Conduct pre-appointment
2. Conclusion
1) Customer Satisfaction
2) Value Activity

본문내용

It is a type of the social commerce that people buy products and services in the way of group purchasing. It has a form which is combining with the group purchasing web-sites. The social network media and social network service are the key of the group purchasing social commerce. It is now being the mainstream of the social commerce. If a numble of orders meet a fixed amount, purchasers can receive very huge discount benefits from the providers. For that reason, social commerce companies can lead the consumer-driven promotion. And purchasers try to involve as many SNS friends as possible in the deal. If a participated friend buys the item or sign up the membership at the web-site account, company may save mileage point and give him gifts. A character of the group purchasing social commerce is fast cash flow. Each purchaser who interests in a deal pays for the money, and then brokerages of each deal would be deposited directly into a social commerce company. The company just pays as much as a seller gets the coupons that purchasers provide and cash flow goes well.

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